Thursday, September 16, 2010

Banned icecream ad

>

Ice cream firm Antonio Federici vows to defy ban on pregnant nun advert

PA

Wednesday, 15 September 2010

The Advertising Standards Authority has banned the ad for the Antonio Federici brand

PA

The Advertising Standards Authority has banned the ad for the Antonio Federici brand

An ice cream company banned from using an advert showing a pregnant nun has vowed to defy regulators by placing similar posters along the route of the Pope's London visit.

The Advertising Standards Authority (ASA) announced today it had banned the ad for the Antonio Federici brand for "making a mockery" of the beliefs of Roman Catholics.

The advert, which appeared in The Lady and Grazia magazines earlier this year, showed the heavily pregnant nun standing in a church holding a tub of ice cream and a spoon, with text stating "Immaculately conceived" and "Ice cream is our religion".

Ten readers complained that the advert was offensive to Christians, particularly those who practised Catholicism.

A spokeswoman for Antonio Federici said the company intended to defy the ban by publishing another advert portraying "a continuation of the theme".

She said: "We intend to defy the ASA's ban and will publish another advert from the series before the Pope's visit later this week.

"We are in the process of securing a series of billboards close to and along the planned route of the Pope's cavalcade around Westminster Cathedral."

The ASA said its rulings "must be followed".

A spokesman said: "ASA rulings must be followed and we are taking steps to ensure Antonio Federici do so.

"We do not comment on the likely compliance of ads that have not yet appeared. However, we are continuing to conduct work behind the scenes, including with the advertiser, to ensure they comply with the rules."

Defending the banned ad, Antonio Federici said the idea of "conception" represented the development of their ice cream, and their use of religious imagery stemmed from their strong feelings towards their product.

The company said it also wished to "comment on and question, using satire and gentle humour, the relevance and hypocrisy of religion and the attitudes of the church to social issues".

The publishers of The Lady received eight complaints made directly to them and said that, in hindsight, it had been a "misjudgement" on their part to publish the ad.

The magazine told the ASA that it "regretted the offence that had been caused to readers", adding that it would not publish the ad or anything similar to it in future.

Grazia magazine said it considered that the advert was intended to be lighthearted and not mocking of any religious groups.

The ASA noted that advertising rules stated ads "should contain nothing that is likely to cause serious or widespread offence".

It said: "We considered the use of a nun pregnant through immaculate conception was likely to be seen as a distortion and mockery of the beliefs of Roman Catholics.

"We concluded that to use such an image in a lighthearted way to advertise ice cream was likely to cause serious offence to readers, particularly those who practised the Roman Catholic faith."

The number of complaints was relatively small, but the advert had been placed in only a small number of publications.

It ruled that the advert must not appear again in its current form.

The ASA banned another advert for Antonio Federici in July last year that showed a priest and a nun looking as though they were about to kiss.

24 comments:

  1. Thank you for your sharing. Thanks to this article I can learn more things. Expand your knowledge and abilities. Actually the article is very practical. Thank you!
    driving directions

    ReplyDelete
  2. مراقبة نتائج خدمة المكافحة هي جانب أساسي من عمل شركة مكافحة الحشرات في الرياض ، حيث يتم التحقق من درجة نجاح المكافحة وعلى أساسها يتم التحكم في الأخطاء ، إن وجدت.
    شركة مكافحة حشرات
    شركة مكافحة النمل الابيض بجازان
    شركة مكافحة حشرات بجازان
    شركة رش مبيدات بجازان

    ReplyDelete
  3. I appreciate you sharing such amazing material with us, admin; your blog has been a great resource for me, much like a criminal law assignment writing help service that offers help with criminal law assignments. I wish you well with your upcoming speeches.

    ReplyDelete
  4. Amazing performance located on doing this website online. Keep doing it

    ReplyDelete
  5. Fabulous entire performance on the subject of doing this business site

    ReplyDelete
  6. I feel this is among the most important info for me. And i am glad reading your article

    ReplyDelete
  7. virginia personal injury law
    The article "The Banned Ice Cream Ad" provides an insightful analysis of a controversial ice cream ad that sparked controversy. The introduction effectively sets the stage, highlighting the ad's controversial nature and the reasons behind its ban. The article provides a detailed breakdown of the ad's content, allowing readers to understand the reasons behind its prohibition. The writing is informative and well-structured, guiding readers through the ad's content, reactions, and implications. However, it could benefit from including reactions or comments from viewers and experts for a broader perspective. The article's length is appropriate, providing comprehensive coverage without becoming overly detailed. A concluding section reflecting on the broader implications of banning such ads or the evolving advertising landscape would provide a more satisfying conclusion. The article should ensure all details about the banned ad and the reasons for its ban are accurate and well-researched. It should also discuss any legal actions or controversies that arose as a result of the ad's ban, highlight the importance of responsible advertising, and include links or references to official statements or reports related to the banned ad.

    ReplyDelete

  8. Abogado de Lesiones Accidentes Camiones "Bad News About Christianity" is a book that challenges the transparency of religious leaders by examining potential gaps in information provided by church leaders and Christian school educators. It encourages critical thinking and independent exploration of one's faith, inviting open dialogue and self-reflection. The book encourages readers to question their narratives and consider alternative perspectives, potentially uncovering lesser-known historical or theological aspects of the religion. It serves as a starting point for deeper religious and spiritual exploration, appealing to those seeking a more nuanced perspective on their faith. The book serves as a catalyst for questioning and expanding religious knowledge, ultimately aiming to stimulate a deeper, more informed engagement with Christianity and foster a greater understanding of one's faith.

    ReplyDelete
  9. Christianity, like any major religion, has a rich and complex history that includes both positive and negative aspects. It's important to note that opinions about Christianity can vary widely, and what some might see as "bad news" could be viewed differently by others.
    motorcycle accidents yesterday

    ReplyDelete
  10. Wow, I can't believe they actually banned that ice cream ad! I mean, sure, it was a little risqué, but come on, it's just ice cream! I think sometimes people take things a bit too seriously. The ad was funny and playful, and it definitely caught my attention. It's a shame that some people are so quick to get offended these days.
    I think we need to remember that advertising is meant to be creative and push boundaries. If every ad was safe and cookie-cutter, it would be a pretty boring world. Besides, it's not like anyone was getting hurt by that ice cream ad. It's just a bit of harmless fun.
    I hope they reconsider the ban and let the ad run again. We all need a good laugh, especially in these tough times. Let's not take ourselves too seriously and embrace a little bit of silliness. Life is too short to get worked up over an ice cream ad!

    Abogado de Bienes


    ReplyDelete
  11. Wow, I can't believe they banned that ice cream ad! I mean, talk about overreacting. It's just a harmless advertisement for a tasty treat. People need to lighten up a little.
    I understand that some may argue that the ad was inappropriate or offensive, but come on, it's ice cream! We're not talking about something controversial or harmful here. Let's focus on the bigger issues, like climate change, poverty, and inequality. Banning an innocent ice cream ad seems like a waste of time and resources.
    Besides, if someone is truly offended by an ice cream ad, then maybe they need to reevaluate their priorities. We should be encouraging creativity and allowing a bit of fun in our advertisements, not stifling them with unnecessary censorship.
    In the grand scheme of things, this ice cream ad ban seems like a trivial matter that's been blown out of proportion. Let's move on and focus on things that really matter. Ice cream should be enjoyed, not banned! 🍦😊

    buen abogado de accidentes automovilístico


    ReplyDelete
  12. Antonio Federici's controversial ad featuring a pregnant nun with the tagline "immaculately conceived" sparked debates about advertising boundaries and religious sensitivity. Some viewed it as a risky way to gain attention, while others found it disrespectful and offensive. While it is legal for companies to push boundaries for attention, it is crucial to consider societal values and potential offense. Federici's decision to defy the ban demonstrates their commitment to their message and willingness to face controversy for attention. However, it is essential for advertisers to balance attention-grabbing tactics with respecting societal values to avoid alienating or offending their audience. Finding a delicate balance between attention-grabbing strategies and potential offense is key to creating impactful, yet respectful advertising campaigns. The decision to defy the ban demonstrates the company's commitment to their vision and willingness to challenge conventional advertising norms. Good Car Accident Attorney VA

    ReplyDelete
  13. The banned ice cream ad pushes the boundaries with its provocative and unconventional approach, stirring controversy for its daring content. Despite the ban, the ad manages to leave a lasting impression, showcasing a unique and memorable marketing strategy. Its bold visuals and unexpected narrative challenge traditional advertising norms, sparking discussions about creativity and censorship. While some may find it controversial, others appreciate the ad's audacity and willingness to stand out in a crowded market. The banned ice cream ad undoubtedly succeeds in making a statement, prompting viewers to reconsider the limits of marketing in the modern landscape.cómo solicitar el divorcio en nueva jersey





    ReplyDelete
  14. The controversial ice cream advertisement caused a sensation because to its bold strategy of crossing lines that some considered unsuitable. The advertisement was banned due to its provocative themes and sexual content, despite its catchy jingle and colorful images that effectively highlighted the goods. Critics contend that it went too far in favor of shock value at the expense of legitimate product promotion. Supporters, on the other hand, think it was directed for a particular audience and value the comedy and audacity. The prohibition has raised concerns about the proper balance between societal norms and inventiveness in advertising and spurred discussions on freedom of expression. The advertisement's ban essentially highlights the thin line that separates inventiveness from offense.
    estate planning lawyer fairfax va

    ReplyDelete

  15. The banned ice cream ad, a daring attempt at marketing, pushed the boundaries with its provocative content and risqué visuals. The commercial, deemed too explicit for mainstream consumption, ignited a storm of controversy for its bold approach to promoting a seemingly innocent product. Critics argue that the ban was justified, citing concerns about appropriateness for a wide audience. However, supporters applaud the ad's audacity, claiming it challenged societal norms and sparked important conversations about censorship in advertising. Ultimately, the banned ice cream ad remains a polarizing example of marketing gone too far, leaving a lasting imprint on the industry's landscape. abogados divorcio arlington va

    ReplyDelete
  16. Amazing, Your blogs are really good and informative. I got a lots of useful information in your blogs. The book serves as a catalyst for questioning and expanding religious knowledge, ultimately aiming to stimulate a deeper, more informed engagement with Christianity and foster a greater understanding of one's faith lawyer for motorcycle accident. It is very great and useful to all. Keeps sharing more useful blogs...

    ReplyDelete
  17. trucking accident law firms

    Trucking accident law firms specialize in providing legal representation to individuals involved in accidents with commercial trucks. These firms possess extensive expertise in navigating the complexities of trucking regulations and insurance policies. They offer assistance in pursuing compensation for damages such as medical expenses, lost wages, and pain and suffering. With a focus on advocating for their clients' rights, these firms employ skilled attorneys who understand the intricacies of personal injury law and strive to achieve favorable outcomes for their clients.

    ReplyDelete
  18. The banned ice cream ad stirred controversy with its provocative imagery and suggestive content. Featuring scantily clad models sensually consuming ice cream, the ad faced criticism for its overtly sexual undertones and potential to objectify women. Advocates argued that such advertising perpetuates harmful stereotypes and contributes to a culture of exploitation. Despite its intention to garner attention and boost sales, the ad ultimately sparked backlash and was deemed inappropriate for public consumption. This incident underscores the importance of responsible advertising practices and the need to prioritize respect and inclusivity in marketing campaigns."abogado de divorcio sin oposición virginia"

    ReplyDelete