Thursday, September 16, 2010

Banned icecream ad

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Ice cream firm Antonio Federici vows to defy ban on pregnant nun advert

PA

Wednesday, 15 September 2010

The Advertising Standards Authority has banned the ad for the Antonio Federici brand

PA

The Advertising Standards Authority has banned the ad for the Antonio Federici brand

An ice cream company banned from using an advert showing a pregnant nun has vowed to defy regulators by placing similar posters along the route of the Pope's London visit.

The Advertising Standards Authority (ASA) announced today it had banned the ad for the Antonio Federici brand for "making a mockery" of the beliefs of Roman Catholics.

The advert, which appeared in The Lady and Grazia magazines earlier this year, showed the heavily pregnant nun standing in a church holding a tub of ice cream and a spoon, with text stating "Immaculately conceived" and "Ice cream is our religion".

Ten readers complained that the advert was offensive to Christians, particularly those who practised Catholicism.

A spokeswoman for Antonio Federici said the company intended to defy the ban by publishing another advert portraying "a continuation of the theme".

She said: "We intend to defy the ASA's ban and will publish another advert from the series before the Pope's visit later this week.

"We are in the process of securing a series of billboards close to and along the planned route of the Pope's cavalcade around Westminster Cathedral."

The ASA said its rulings "must be followed".

A spokesman said: "ASA rulings must be followed and we are taking steps to ensure Antonio Federici do so.

"We do not comment on the likely compliance of ads that have not yet appeared. However, we are continuing to conduct work behind the scenes, including with the advertiser, to ensure they comply with the rules."

Defending the banned ad, Antonio Federici said the idea of "conception" represented the development of their ice cream, and their use of religious imagery stemmed from their strong feelings towards their product.

The company said it also wished to "comment on and question, using satire and gentle humour, the relevance and hypocrisy of religion and the attitudes of the church to social issues".

The publishers of The Lady received eight complaints made directly to them and said that, in hindsight, it had been a "misjudgement" on their part to publish the ad.

The magazine told the ASA that it "regretted the offence that had been caused to readers", adding that it would not publish the ad or anything similar to it in future.

Grazia magazine said it considered that the advert was intended to be lighthearted and not mocking of any religious groups.

The ASA noted that advertising rules stated ads "should contain nothing that is likely to cause serious or widespread offence".

It said: "We considered the use of a nun pregnant through immaculate conception was likely to be seen as a distortion and mockery of the beliefs of Roman Catholics.

"We concluded that to use such an image in a lighthearted way to advertise ice cream was likely to cause serious offence to readers, particularly those who practised the Roman Catholic faith."

The number of complaints was relatively small, but the advert had been placed in only a small number of publications.

It ruled that the advert must not appear again in its current form.

The ASA banned another advert for Antonio Federici in July last year that showed a priest and a nun looking as though they were about to kiss.

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  10. Wow, I can't believe they actually banned that ice cream ad! I mean, sure, it was a little risqué, but come on, it's just ice cream! I think sometimes people take things a bit too seriously. The ad was funny and playful, and it definitely caught my attention. It's a shame that some people are so quick to get offended these days.
    I think we need to remember that advertising is meant to be creative and push boundaries. If every ad was safe and cookie-cutter, it would be a pretty boring world. Besides, it's not like anyone was getting hurt by that ice cream ad. It's just a bit of harmless fun.
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  11. Wow, I can't believe they banned that ice cream ad! I mean, talk about overreacting. It's just a harmless advertisement for a tasty treat. People need to lighten up a little.
    I understand that some may argue that the ad was inappropriate or offensive, but come on, it's ice cream! We're not talking about something controversial or harmful here. Let's focus on the bigger issues, like climate change, poverty, and inequality. Banning an innocent ice cream ad seems like a waste of time and resources.
    Besides, if someone is truly offended by an ice cream ad, then maybe they need to reevaluate their priorities. We should be encouraging creativity and allowing a bit of fun in our advertisements, not stifling them with unnecessary censorship.
    In the grand scheme of things, this ice cream ad ban seems like a trivial matter that's been blown out of proportion. Let's move on and focus on things that really matter. Ice cream should be enjoyed, not banned! 🍦😊

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  12. Antonio Federici's controversial ad featuring a pregnant nun with the tagline "immaculately conceived" sparked debates about advertising boundaries and religious sensitivity. Some viewed it as a risky way to gain attention, while others found it disrespectful and offensive. While it is legal for companies to push boundaries for attention, it is crucial to consider societal values and potential offense. Federici's decision to defy the ban demonstrates their commitment to their message and willingness to face controversy for attention. However, it is essential for advertisers to balance attention-grabbing tactics with respecting societal values to avoid alienating or offending their audience. Finding a delicate balance between attention-grabbing strategies and potential offense is key to creating impactful, yet respectful advertising campaigns. The decision to defy the ban demonstrates the company's commitment to their vision and willingness to challenge conventional advertising norms. Good Car Accident Attorney VA

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  13. The banned ice cream ad pushes the boundaries with its provocative and unconventional approach, stirring controversy for its daring content. Despite the ban, the ad manages to leave a lasting impression, showcasing a unique and memorable marketing strategy. Its bold visuals and unexpected narrative challenge traditional advertising norms, sparking discussions about creativity and censorship. While some may find it controversial, others appreciate the ad's audacity and willingness to stand out in a crowded market. The banned ice cream ad undoubtedly succeeds in making a statement, prompting viewers to reconsider the limits of marketing in the modern landscape.cómo solicitar el divorcio en nueva jersey





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  22. The ice cream brand Antonio Federici faced backlash from the Advertising Standards Authority (ASA) for a banned advertisement featuring a pregnant nun. The ASA deemed the ad offensive to Roman Catholics, but Federici defended the ad as a representation of their ice cream and aimed to question the church's attitudes towards social issues. Despite the ban, Federici planned to publish similar ads during the Pope's visit to London, challenging the ASA's ruling. The incident highlights the delicate balance between creativity, freedom of expression, and respect for religious beliefs in advertising. The incident also raised questions about the responsibility of advertisers and publishers to consider the impact of their content on diverse audiences. abogado de bienes

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